We know how it is in higher education. Lots of cooks. Lots of bland soup. And then there’s Legal. It’s no wonder so many schools end up sticking with the status quo rather than swimming upstream when it comes to marketing. MSM is here to change all that – painlessly.
An alumni marketing agency built from years of higher ed experience, MSM specializes in effective campaigns that span the digital spectrum including social, mobile, and the web at large.
We also have extensive practice navigating the institutional processes and engrained attitudes that may be holding back your marketing. Let us show you how to get real results your VP will love.
It’s true: Change isn’t always easy. We understand that rethinking the way you market your organization can be difficult to absorb into your busy day. That’s why we’ll move as fast or as slow as you’d like. We aim to deliver fantastic results while keeping your team’s time commitment (and stress level) to a bare minimum.
Marketing research is a part of our daily process at MSM. As an alumni marketing agency, we are constantly seeking new strategies and opportunities to help schools reach and connect with active and lost graduates.
When combined with our growing arsenal of best practices and proven campaign components, our marketing programs produce highly effective results that drive repeatable results. Being questioned about ROI? Our campaign results will make you the star of your next staff meeting.
We typically work with new clients in one of two ways – a single campaign surrounding a specific goal or yearly marketing management.
Our single campaign marketing programs are designed to meet a specific goal that fits within your organization’s marketing objectives. We’ll apply proven marketing research to produce optimal results, helping you accomplish your goals. Whether it’s getting graduating seniors to join the alumni association, finding and connecting lost alumni, generating buzz around homecoming, or another short-term project, we have fresh ideas that will make a mark.
MSM can also provide long-term solutions to help you make the most of social and mobile integration. We’ll conduct and apply marketing research relevant to your niche, fully analyze your strategy and give it the care and feeding it deserves.
Josh has been building web-based applications for more than a decade, providing organizations with a unique blend of technical creativity and acute business acumen. Josh has a wide range of technical expertise and digital marketing agency experience that span multiple industries. He earned his MBA in 2010.
Bryan was introduced to the exciting world of hospitality at age 6 years old when his father was hired as one of the Marketing Executives to launch the EPCOT Center. Since then Bryan has had a passion for hospitality that now spans more than 15 years.
Patrick is the guru at Your Brand Voice Inc. As a lifelong marketing executive for such household names like Disney, McDonald’s and Red Lobster, Patrick Bruce has seen it all!
Although once just an intern, Miguel now has a degree in marketing from Scott College of Business at Indiana State University. He leads several teams including digital strategy, design, and recruitment. He has worked for brands such as Apple Inc. and Disney.
Ian spends long hours staring into a gigantic computer screen, magically transforming millions of mouse clicks into stylish designs for our clients. He learned his versatile design skills as a new media major at Oakland University.
Though she’s studied English, Spanish, and German, there’s no language Maggie likes more than HTML. A graduate of Wayne State University with a BA in Communications, Maggie spends her free time lodged between the shelves of the local record store in search of rare albums.
A past MSM intern, and now a recent graduate of Oakland University with a BA in Creative Writing, Becca enjoys coming up with new and engaging ideas to connect with MSM’s online audiences. When she’s not writing and editing in the office, she’s working on a never-ending novel and finding ways to volunteer in her community. Watching online television until the wee hours may or may not be a high priority as well.
A graduate of Grand Valley State University, Mary earned a Bachelor of Arts in Journalism and Music. She enjoys engaging with the Rochester community through Facebook, blogs, and more.
Though he has primarily worked as a graphic designer and illustrator, DJ has an undying love for visual communication. His experience as a cinematographer goes back to recording skate sessions with his friends, and it has now turned into a full time passion.
Julie has worked as an executive in digital and traditional media for more than 20 years. She specializes in listening to clients’ needs and finding the right media mix for success! Julie has a BBA in Marketing and Management, with a full range of business and leadership experience.
Ishaan holds an Indiana State University marketing degree specializing in international and digital marketing. He helps tell the stories of our clients and brands in a manner that is not only personal and compelling, but also aesthetically pleasing.
With a wide background in customer service and marketing, Alan has learned that understanding the customer is necessary for making key business decisions. Whether it comes from consulting with a business owner, analyzing data, or researching, he takes a pragmatic approach when helping people.
Joe has worked in Television and Radio Sales Management with two Industry Leaders, CBS and Cox Television. He has also worked in Sports Marketing for the Pittsburgh Pirates and the Detroit Pistons.
Tré has been filming for almost five years now. He is passionate about film and loves capturing moments. When he’s not out filming for a client he’s more than likely filming and photographing his friends and their daily adventures.
Josh was born and raised in Tampa Florida as the oldest of four. He is just entering his junior year at UCF pursuing a Bachelors in Finance. Outside of entrepreneurship, he spends his time with his girlfriend of four years and brothers in Kappa Sigma.
Safia has extensive skills with social media management, graphic design, and digital strategy. She has worked personally with many brands and individuals developing digital strategies. She holds a B.S. in Media Communications from Full Sail University.
Steve is a hospitality leader with 15+ years of experience in sales and operations for brands like Marriott, Waldorf-Astoria/Hilton, Starwood and Gaylord Entertainment. He is a Division II Collegiate Football standout with All-Conference & All ECAC honors who now spends free time with his son Keagan John.
Yasmin will be graduating from the University of Central Florida in the fall with a bachelor’s degree in advertising and public relations. When she’s not online, she’s working out, adventuring, or photographing weddings and special events in the Orlando area.
MSM offers technology driven social media, marketing, website development and business analytics built specifically for higher education. As early adopters of all new technologies, we enjoy finding alumni marketing applications for emerging social and mobile platforms.
We know how to adapt to the rapidly changing social landscape — and how to lead our clients through successful transitions into new opportunities as they become available.
For more information about MSM’s full suite of technology driven marketing solutions, visit our agency website at http://getMSM.com