Alumni Mobile Giving

Tailor a mobile friendly website to a specific goal.


Your current website is making it hard for alumni to give.

Let a nimble and quick MSM microsite simplify online donation collection and alumni mobile giving. We’ll work with you to create a fully branded site that lets your grads give in 30 seconds or less, increasing conversions at the point of sale.

Take a look at your existing alumni website. How many clicks does it take to locate your giving page? How intuitive is the navigation? Does your giving form have a URL that matches your school’s domain? How many fields must a graduate or friend fill out before they click the “give” button? There’s a good chance your current process is throwing up obstacles to donors who would be more than happy to hand you a chunk of change online – if only you’d let them.

Increase donations at the point of purchase via alumni mobile giving with MSM’s donation microsites. Mobile-optimized and user-friendly, MSM’s alumni donation microsites are fully branded to your school or alumni association and integrated with a social and email campaign for maximum impact.

MSM’s microsites include donation forms that allow simple, hassle-free giving from smartphones and tablets, and they seamlessly deposit funds directly into your school’s existing bank account.

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 Donation Microsite Campaign Results


Central Michigan University’s Alumni Association has been using MSM’s expertise in alumni giving marketing for over 2 years. Wanting to raise money for their Student Emergency Fund, an initiative that helps students in need get funding in a time of crisis CMU reached out to MSM. In just 90-days their donation microsite campaign raised $59,348 and MSM successfully helped CMUAA reach their alumni giving goal 7 months early.


Alumni Microsites

Boost alumni engagement by allowing your graduates to join the alumni association or make a gift right from their smartphones with MSM’s mobile friendly alumni microsites.

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Alumni Reconnect

Increase alumni engagement with a social campaign to find and reconnect lost graduates. MSM’s alumni reconnect programs have a proven track record of mindblowing results.

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Young Alumni Connect

Timing is everything. Capture graduating seniors before they leave campus, and you’ll exponentially raise your alumni association membership numbers year after year.

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Alumni Email Engage

MSM will grow and refine your alumni email list, and reach out to your graduates with highly effective messages via our sophisticated alumni email marketing platform.

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Alumni Days of Giving

Raise awareness of your organization’s goals and increase alumni involvement to inspire donations and membership with this tried-and-true social engagement program.

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Alumni Event Amplify

Bring the experience of a high-profile campus event to graduates and friends near and far, and increase alumni pride by amplifying the experience across multiple social channels.

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Take the next step

We’d love to chat and learn about your marketing challenges and goals. When we meet, you won’t get a sales pitch, just a friendly handshake and lively discussion about marketing.
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Contact Us

Activate Alumni by MSM
438 Main Street, Suite 201
Rochester, Michigan 48307

Phone: 888.714.7814


MSM – The Alumni Marketing Experts

MSM offers technology driven social media, marketing, website development and business analytics built specifically for higher education. As early adopters of all new technologies, we enjoy finding alumni marketing applications for emerging social and mobile platforms.

We know how to adapt to the rapidly changing social landscape — and how to lead our clients through successful transitions into new opportunities as they become available.

For more information about MSM’s full suite of technology driven marketing solutions, visit our agency website at