Alumni Event Amplify

Expand the reach of on-campus excitement


Your alumni live all over the world. You can still include them in campus happenings.

MSM’s Alumni Event Amplify program brings the excitement of your campus event to graduates who live too far away to attend. Increase alumni participation across the globe with a robust combo of email and social marketing tools. Throw in a giveaway or a photo contest, and you’ve got yourself a virtual pep rally. Your results will include more than warm fuzzies; you’ll capture the attention of lost grads and collect new data on those you know.

Boost your social engagement by tapping into the buzz of relevant and timely campus events. Homecoming, commencement, annual campus traditions unique to your university – all of these and more can be amplified digitally to increase alumni participation and keep your grads connected. Nab their attention when spirits are highest with MSM’s Alumni Event Amplify programs, and they’ll stay with you throughout the year.

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Take the next step.

Want to learn more about how we can help your institution engage more alumni?

We’d love to chat and learn about your alumni marketing challenges and goals. When we meet, you won’t get a sales pitch, just a lively discussion about alumni marketing strategies.

Alumni Event Amplify Campaign Results


The Michigan Technological University Network offers a variety of networking opportunities at alumni events and wanted a way to increase alumni participation at the events if they were unable to attend or after the event was over. Our Event Amplify program during their Winter Carnival event did just this and yielded great results. We were able to get 62,560 alumni and friends engaged with the event over Facebook and resulted in 3,305 alumni entries into the giveaway.


Alumni Microsites

Boost alumni engagement by allowing your graduates to join the alumni association or make a gift right from their smartphones with MSM’s mobile friendly alumni microsites.

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Alumni Reconnect

Increase alumni engagement with a social campaign to find and reconnect lost graduates. MSM’s alumni reconnect programs have a proven track record of mindblowing results.

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Young Alumni Connect

Timing is everything. Capture graduating seniors before they leave campus, and you’ll exponentially raise your alumni association membership numbers year after year.

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Alumni Email Engage

MSM will grow and refine your alumni email list, and reach out to your graduates with highly effective messages via our sophisticated alumni email marketing platform.

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Alumni Days of Giving

Raise awareness of your organization’s goals and increase alumni involvement to inspire donations and membership with this tried-and-true social engagement program.

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Alumni Event Amplify

Bring the experience of a high-profile campus event to graduates and friends near and far, and increase alumni pride by amplifying the experience across multiple social channels.

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Take the next step

We’d love to chat and learn about your marketing challenges and goals. When we meet, you won’t get a sales pitch, just a friendly handshake and lively discussion about marketing.
  Get started now

Contact Us

Activate Alumni by MSM
438 Main Street, Suite 201
Rochester, Michigan 48307

Phone: 888.714.7814


MSM – The Alumni Marketing Experts

MSM offers technology driven social media, marketing, website development and business analytics built specifically for higher education. As early adopters of all new technologies, we enjoy finding alumni marketing applications for emerging social and mobile platforms.

We know how to adapt to the rapidly changing social landscape — and how to lead our clients through successful transitions into new opportunities as they become available.

For more information about MSM’s full suite of technology driven marketing solutions, visit our agency website at