Michigan Technological University’s Winter Carnival is known for its beautiful snowfall, ice statue contests, and other winter wonderland events for alumni and students across campus. Thousands of alumni come back every year to participate, however there are tens of thousands more who live too far away to attend.
By using Facebook to bring Winter Carnival to life for alumni who could not attend, Michigan Tech increased alumni event participation and, at the same time, captured updated contact information from graduates.
To entice alumni event participation, Michigan Tech’s Alumni Association gave away university branded Winter Carnival gear like hats and T-shirts to those who entered the Winter Carnival giveaway. One grand prize was a VIP trip to the following year’s Winter Carnival, complete with resort accommodations provided by a sponsoring hotel.
During the 30-day campaign, 3,305 unique alumni entered the giveaway, and even more connected with Michigan Tech on Facebook to get updates on the Winter Carnival event.
MSM’s Alumni Event Amplify program brings the excitement of your campus event to graduates who live too far away to attend. Increase alumni participation across the globe with a robust combo of email and social marketing tools. Throw in a giveaway or a photo contest, and you’ve got yourself a virtual pep rally. Your results will include more than warm fuzzies; you’ll capture the attention of lost grads and collect new data on those you know.
About the Michigan Tech Alumni Association
Michigan Technological University is a public research university located in Houghton, Michigan. Its main campus sits on 925 acres on a bluff overlooking Portage Lake. Michigan Tech was founded in 1885 as the first post-secondary institution in the Upper Peninsula of Michigan, and was created to train mining engineers to operate the local copper mines. Website: http://www.mtu.edu
MSM offers technology driven social media, marketing, website development and business analytics built specifically for higher education. As early adopters of all new technologies, we enjoy finding alumni marketing applications for emerging social and mobile platforms.
We know how to adapt to the rapidly changing social landscape — and how to lead our clients through successful transitions into new opportunities as they become available.
For more information about MSM’s full suite of technology driven marketing solutions, visit our agency website at http://getMSM.com