To increase alumni Facebook engagement, the University of South Florida Alumni Association wanted to reach out to their alumni base and bring them into the social environment. MSM helped build and execute the I ♥ USF campaign and photo voting app.
The campaign centered around using digital and social marketing to increase alumni Facebook engagement and participation so that USF could find alumni ripe to become members and champions for the university.
MSM exceeded campaign goals by reaching 179,000 alumni and friends.
MSM’s Alumni Event Amplify program brings the excitement of your campus event to graduates who live too far away to attend. Increase alumni participation across the globe with a robust combo of email and social marketing tools. Throw in a giveaway or a photo contest, and you’ve got yourself a virtual pep rally. Your results will include more than warm fuzzies; you’ll capture the attention of lost grads and collect new data on those you know.
About the USF Alumni Association
The USF Alumni Association is a self-funded, nonprofit organization comprised of former students and friends of the University of South Florida. The association helps alumni stay connected and provides meaningful ways for USF Bulls to support, promote and protect their university. There are more than 260,000 USF alumni worldwide who are critical to USF in achieving its goals. Website: http://www.usf.edu
MSM offers technology driven social media, marketing, website development and business analytics built specifically for higher education. As early adopters of all new technologies, we enjoy finding alumni marketing applications for emerging social and mobile platforms.
We know how to adapt to the rapidly changing social landscape — and how to lead our clients through successful transitions into new opportunities as they become available.
For more information about MSM’s full suite of technology driven marketing solutions, visit our agency website at http://getMSM.com