For the past two years, Central Michigan University has partnered with MSM, using our social marketing expertise to increase alumni donations and engagement.
The CMU Alumni Associations’s Student Emergency Fund helps students get a financial boost in times of personal crisis, from family layoffs to medical emergencies. With a Donation Microsite and mobile optimized email marketing, MSM helped CMU increase alumni donations to the Student Emergency Fund and reach the campaign goal seven months early. The campaign continues through June 2014.
Take a look at your existing alumni website. How many clicks does it take to locate your giving page? How intuitive is the navigation? Does your giving form have a URL that matches your school’s domain? How many fields must a graduate or friend fill out before they click the “give” button? There’s a good chance your current process is throwing up obstacles to donors who would be more than happy to hand you a chunk of change online – if only you’d let them. Increase donations at the point of purchase via alumni mobile giving with MSM’s donation microsites.
About the Central Michigan University Alumni Association
Each graduate, former student, current student, and friend of CMU has a lifelong connection to Central Michigan University. The CMU Alumni Association helps forge these connections into ongoing, engaging relationships with Central Michigan University. Website: https://www.cmich.edu
MSM offers technology driven social media, marketing, website development and business analytics built specifically for higher education. As early adopters of all new technologies, we enjoy finding alumni marketing applications for emerging social and mobile platforms.
We know how to adapt to the rapidly changing social landscape — and how to lead our clients through successful transitions into new opportunities as they become available.
For more information about MSM’s full suite of technology driven marketing solutions, visit our agency website at http://getMSM.com