To increase alumni participation for Michigan State University, MSM designed a School Spirit Voting App to take advantage of their in-state rivalry with Central Michigan University – and the impending crosstown showdown between the two schools. Leveraging Facebook, mobile, web and other digital channels to increase alumni participation, the campaign engaged alumni voters from all 50 states and 67 countries.
MSM’s Facebook app allowed alumni from each school to vote for their alma mater in the competition. The school with the most votes would then win the competition and receive a $500 donation from the losing rival school. To add to the fun, a VP from the losing rival school would have to wear the winning schools colors for an entire day.
The competition lasted three weeks and saw huge amount of engagement with each school. More than 140,000 total votes were cast in the competition.
MSM’s Alumni Event Amplify program brings the excitement of your campus event to graduates who live too far away to attend. Increase alumni participation across the globe with a robust combo of email and social marketing tools. Throw in a giveaway or a photo contest, and you’ve got yourself a virtual pep rally. Your results will include more than warm fuzzies; you’ll capture the attention of lost grads and collect new data on those you know.
About the MSU Alumni Association
The MSU Alumni Association embodies Michigan State University’s world-grant mission to change the world for the better and improve the quality of life for every Spartan, everywhere. The MSUAA helps marshal the collective impact of nearly 500,000 Spartans around the world through lifelong connections with Michigan State. Website: http://www.msu.edu
MSM offers technology driven social media, marketing, website development and business analytics built specifically for higher education. As early adopters of all new technologies, we enjoy finding alumni marketing applications for emerging social and mobile platforms.
We know how to adapt to the rapidly changing social landscape — and how to lead our clients through successful transitions into new opportunities as they become available.
For more information about MSM’s full suite of technology driven marketing solutions, visit our agency website at http://getMSM.com