The University of Maryland’s Alumni Association was looking for an easy way to use social media and emails to engage and reconnect with alumni while capturing up-to-date contact information.
During a 30-day Alumni Reconnect campaign with Maryland, MSM achieved a 24% email open rate and increased the alumni association’s Facebook audience by 78%. One email saw a whopping 31,000 opens. Through this, the UMDAA was successful in capturing updated contact information, in addition to extra data the school can use to influence membership commitments.
MSM’s university alumni marketing solutions for higher education are designed to maximize engagement by seeking out and connecting with alumni where they pay the most attention today — on Facebook. Facebook not only holds the single largest concentration of you school’s alumni; when executed properly, it also is the most cost-effective way to find, engage, and activate potential donors.
About the University of Maryland Alumni Association
Whether near or far, alumni are the greatest ambassadors for the University of Maryland. The mission of the alumni association is to support and promote the university in its pursuit of excellence. As we do that, we also strive to be a lifelong Terrapin connection for alumni. The alumni association spends all day, every day thinking of ways to help the Maryland family achieve its objectives and build on that remarkable tradition of excellence. Website: http://www.umd.edu
MSM offers technology driven social media, marketing, website development and business analytics built specifically for higher education. As early adopters of all new technologies, we enjoy finding alumni marketing applications for emerging social and mobile platforms.
We know how to adapt to the rapidly changing social landscape — and how to lead our clients through successful transitions into new opportunities as they become available.
For more information about MSM’s full suite of technology driven marketing solutions, visit our agency website at http://getMSM.com