Like other small schools, the University of Baltimore Alumni Association found small college marketing to be a challenge. The UBAA was looking for ways to reach their more than 59,880 alumni using social media and digital channels. With smaller budgets and smaller pools to pull funds from, the UBAA found social media to be an inexpensive and effective tool in small college marketing.
Their goals were to increase the number of alumni attached to their Facebook page and capture fresh data. With fresh data like email addresses, UBAA was able to get back in touch with previously lost alumni.
In a 30-day engagement campaign that gave away University of Baltimore branded gear including T-shirts, hats, bumpers stickers and other goodies, MSM was able to help the school capture more than 477 contact information updates and add 3,062 new members to their Facebook page.
MSM entices grads to both like your alumni association’s page and provide their most up-to-date contact information. We use Facebook data to locate people who have identified themselves as alumni of your university — regardless of whether or not you ever had them on your contact list. Even if they have new names, new jobs, and new addresses, Facebook’s ubiquitous platform points us right to them. Once you’re connected on Facebook, you’ll be in touch with your alumni no matter where they go in the future.
About the University of Baltimore Alumni Association
The mission and vision of the University of Baltimore Foundation is to raise and manage funds and provide financial support to the University of Baltimore. The organization provides leadership, guidance and support to the university’s administration in advancing the mission and vision of the university. Through effective advocacy, financial support, resource management and expertise, the foundation plays a central role in the University of Baltimore’s ongoing growth and development as Baltimore’s university and will contribute to UB’s increasing recognition locally, regionally and nationally. Website: http://www.ubalt.edu
MSM offers technology driven social media, marketing, website development and business analytics built specifically for higher education. As early adopters of all new technologies, we enjoy finding alumni marketing applications for emerging social and mobile platforms.
We know how to adapt to the rapidly changing social landscape — and how to lead our clients through successful transitions into new opportunities as they become available.
For more information about MSM’s full suite of technology driven marketing solutions, visit our agency website at http://getMSM.com