admin
December 17, 2013
Michigan Tech Boosts Alumni Event Participation
Michigan Technological University’s Winter Carnival is known for its beautiful snowfall, ice statue contests, and other winter wonderland events for alumni and students across campus. Thousands of alumni come back every year to participate, however there are tens of thousands more who live too far away to attend.
By using Facebook to bring Winter Carnival to life for alumni who could not attend, Michigan Tech increased alumni event participation and, at the same time, captured updated contact information from graduates.
To entice alumni event participation, Michigan Tech’s Alumni Association gave away university branded Winter Carnival gear like hats and T-shirts to those who entered the Winter Carnival giveaway. One grand prize was a VIP trip to the following year’s Winter Carnival, complete with resort accommodations provided by a sponsoring hotel.
During the 30-day campaign, 3,305 unique alumni entered the giveaway, and even more connected with Michigan Tech on Facebook to get updates on the Winter Carnival event.
Activate Alumni using MSM’s university marketing solutions
MSM’s Alumni Event Amplify program brings the excitement of your campus event to graduates who live too far away to attend. Increase alumni participation across the globe with a robust combo of email and social marketing tools. Throw in a giveaway or a photo contest, and you’ve got yourself a virtual pep rally. Your results will include more than warm fuzzies; you’ll capture the attention of lost grads and collect new data on those you know.
Learn more about Alumni Event Amplify
About the Michigan Tech Alumni Association
Michigan Technological University is a public research university located in Houghton, Michigan. Its main campus sits on 925 acres on a bluff overlooking Portage Lake. Michigan Tech was founded in 1885 as the first post-secondary institution in the Upper Peninsula of Michigan, and was created to train mining engineers to operate the local copper mines. Website: http://www.mtu.edu
admin
December 17, 2013
Michigan State University Uses MSM’s Rivalry Voting App to Increase Alumni Participation
To increase alumni participation for Michigan State University, MSM designed a School Spirit Voting App to take advantage of their in-state rivalry with Central Michigan University – and the impending crosstown showdown between the two schools. Leveraging Facebook, mobile, web and other digital channels to increase alumni participation, the campaign engaged alumni voters from all 50 states and 67 countries.
MSM’s Facebook app allowed alumni from each school to vote for their alma mater in the competition. The school with the most votes would then win the competition and receive a $500 donation from the losing rival school. To add to the fun, a VP from the losing rival school would have to wear the winning schools colors for an entire day.
The competition lasted three weeks and saw huge amount of engagement with each school. More than 140,000 total votes were cast in the competition.
Activate Alumni using MSM’s university marketing solutions
MSM’s Alumni Event Amplify program brings the excitement of your campus event to graduates who live too far away to attend. Increase alumni participation across the globe with a robust combo of email and social marketing tools. Throw in a giveaway or a photo contest, and you’ve got yourself a virtual pep rally. Your results will include more than warm fuzzies; you’ll capture the attention of lost grads and collect new data on those you know.
Learn more about Alumni Event Amplify
About the MSU Alumni Association
The MSU Alumni Association embodies Michigan State University’s world-grant mission to change the world for the better and improve the quality of life for every Spartan, everywhere. The MSUAA helps marshal the collective impact of nearly 500,000 Spartans around the world through lifelong connections with Michigan State. Website: http://www.msu.edu
admin
November 25, 2013
USF Achieves Alumni Facebook Engagement with Photo Sharing App
To increase alumni Facebook engagement, the University of South Florida Alumni Association wanted to reach out to their alumni base and bring them into the social environment. MSM helped build and execute the I ♥ USF campaign and photo voting app.
The campaign centered around using digital and social marketing to increase alumni Facebook engagement and participation so that USF could find alumni ripe to become members and champions for the university.
MSM exceeded campaign goals by reaching 179,000 alumni and friends.
Activate Alumni using MSM’s university marketing solutions
MSM’s Alumni Event Amplify program brings the excitement of your campus event to graduates who live too far away to attend. Increase alumni participation across the globe with a robust combo of email and social marketing tools. Throw in a giveaway or a photo contest, and you’ve got yourself a virtual pep rally. Your results will include more than warm fuzzies; you’ll capture the attention of lost grads and collect new data on those you know.
Learn more about Event Amplify
About the USF Alumni Association
The USF Alumni Association is a self-funded, nonprofit organization comprised of former students and friends of the University of South Florida. The association helps alumni stay connected and provides meaningful ways for USF Bulls to support, promote and protect their university. There are more than 260,000 USF alumni worldwide who are critical to USF in achieving its goals. Website: http://www.usf.edu
