Interacting with your fans on the Internet, Facebook, and other digital platforms can help you build a list of meaningful email addresses to use for information you don’t want alumni to miss.
While it’s possible your grads may gloss over your updates on your website or Facebook, it’s very likely that they’ll notice you in their email inbox — especially when your messages are optimally timed and perfectly targeted.
An effective alumni email marketing strategy is a crucial component to keeping your constituents and graduates engaged.
Research shows that, when it comes to marketing, customers prefer to be contacted via email more than any other communication method.
Our alumni email marketing platform natively connects to all aspects of your digital presence — Facebook, other social platforms, your website, and even your print advertisements.
Then we’ll automate it with a track of intelligent, conditional business rules to ensure that each prospect or customer gets the relevant communications in tune with their preferences and product interests. Not only is it all measurable, we can also use our email platform to get deep insight into what your customers really care about and the sort of communication they want from you.
We’d love to chat and learn about your alumni marketing challenges and goals. When we meet, you won’t get a sales pitch, just a lively discussion about alumni marketing strategies.
The University of Maryland’s Alumni Association was looking for a way to use social media and emails to engage known alumni and reconnect with those with whom it had lost contact.
During Maryland’ 30-day Alumni Reconnect campaign, MSM was able to help the university build its alumni base and activity with a 24% email open rate that ultimately increased its Facebook audience by 78%. One email resulted in 31,000 opens.
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We’d love to chat and learn about your marketing challenges and goals. When we meet, you won’t get a sales pitch, just a friendly handshake and lively discussion about marketing.
Activate Alumni by MSM
438 Main Street, Suite 201
Rochester, Michigan 48307
Email: jmoser@getMSM.com
Phone: 888.714.7814
MSM offers technology driven social media, marketing, website development and business analytics built specifically for higher education. As early adopters of all new technologies, we enjoy finding alumni marketing applications for emerging social and mobile platforms.
We know how to adapt to the rapidly changing social landscape — and how to lead our clients through successful transitions into new opportunities as they become available.
For more information about MSM’s full suite of technology driven marketing solutions, visit our agency website at http://getMSM.com
