With more than 450,000 living alumni, the University of Illinois Alumni Association was searching for a way to use social media and digital marketing to effectively reach out and engage with more of their alumni base.
During Illinois’ 30-day Alumni Reconnect campaign, Facebook engagement significantly exceeded their expectations as page likes skyrocketed more than 400%.
“I was really happy with the success of our first campaign and am equally impressed with the progress of our second – especially the design and writing. You’ve found a way to make our alumni association sound so worthwhile to join. Thanks!”
Associate Vice President, Membership & Marketing
University of Illinois Alumni Association
MSM entices grads to both like your alumni association’s page and provide their most up-to-date contact information. We use Facebook data to locate people who have identified themselves as alumni of your university — regardless of whether or not you ever had them on your contact list. Even if they have new names, new jobs, and new addresses, Facebook’s ubiquitous platform points us right to them. Once you’re connected on Facebook, you’ll be in touch with your alumni no matter where they go in the future.
About the University of Illinois Alumni Association
The University of Illinois Alumni Association is an independent, not-for-profit organization that welcomes all graduates, former students, faculty, staff and friends of the University of Illinois, as well as students. The UIAA connects alumni to the University of Illinois and each other, mobilize alumni support for the University and provide valuable benefits, services and resources. Membership in the UIAA encompasses more than 90,000 alumni who are part of the world’s largest alumni community, a highly diverse and global family that is a powerful force in advancing the world-class stature of the University of Illinois. Website: http://uiaa.org
MSM offers technology driven social media, marketing, website development and business analytics built specifically for higher education. As early adopters of all new technologies, we enjoy finding alumni marketing applications for emerging social and mobile platforms.
We know how to adapt to the rapidly changing social landscape — and how to lead our clients through successful transitions into new opportunities as they become available.
For more information about MSM’s full suite of technology driven marketing solutions, visit our agency website at http://getMSM.com