Increase Alumni Engagement

Your lost alumni are hiding in plain sight – on Facebook.


Get more alumni connected to your Facebook page and expand your social reach.

MSM entices grads to both like your alumni association’s page and provide their most up-to-date contact information. We use Facebook data to locate people who have identified themselves as alumni of your university — regardless of whether or not you ever had them on your contact list.

Even if they have new names, new jobs, and new addresses, Facebook’s ubiquitous platform points us right to them. Once you’re connected on Facebook, you’ll be in touch with your alumni no matter where they go in the future.

Your alumni will continue to share their lives on Facebook long before they remember to send an email to their alma mater. When optimized, your alumni association’s Facebook page helps you tap into your alumni base with timely, response-driven communications, no matter where they’ve ended up.

We’ll help you increase alumni engagement by connecting with them on Facebook, resulting in:

  • Alumni association Facebook page likes from lost alumni around the world
  • Fresh contact information, including personal email addresses, and a simple way to keep it all updated
  • An engaged base of alumni for fundraising and networking

  Get Started Now

Contact Us

Take the next step.

Want to learn more about how we can help your institution engage more alumni?

We’d love to chat and learn about your alumni marketing challenges and goals. When we meet, you won’t get a sales pitch, just a lively discussion about alumni marketing strategies.

Alumni Reconnect Program Results

Increase alumni engagement with MSM's digital marketing solutions.The University of Illinois wanted to use social and digital marketing to increase Facebook engagement and reconnect with alumni across the world. With over 50% of their living alumni using Facebook, MSM helped connect over 7,000 alumni to the UIAA Facebook page and captured updated contact information for over 7,500 alumni in under 30 days.


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Take the next step

We’d love to chat and learn about your marketing challenges and goals. When we meet, you won’t get a sales pitch, just a friendly handshake and lively discussion about marketing.

  Get started now

Contact Us

Activate Alumni by MSM
438 Main Street, Suite 201
Rochester, Michigan 48307

Phone: 888.714.7814


MSM – The Alumni Marketing Experts

MSM offers technology driven social media, marketing, website development and business analytics built specifically for higher education. As early adopters of all new technologies, we enjoy finding alumni marketing applications for emerging social and mobile platforms.

We know how to adapt to the rapidly changing social landscape — and how to lead our clients through successful transitions into new opportunities as they become available.

For more information about MSM’s full suite of technology driven marketing solutions, visit our agency website at