The Benefits of a Mobile Event App at CAMMP
It is no secret that alumni are more digitally connected than they were in the past. The age of social media has risen even further with users engaging on their...
But are you truly connecting with enough of your graduates? MSM’s Activate Alumni marketing programs will engage and activate your alumni where they’re paying the most attention. After your students graduate, they fan out across the country and begin to build their lives, often growing disconnected from the university that helped prepare them for life in the real world.
MSM’s proven Activate Alumni marketing programs connect both young and lapsed graduates with a communication track that leads to donation, membership and more. We use a strong combination of mobile and social marketing strategies to capture and activate alumni where they’re paying the most attention, then reconnect them with their alma mater.
Mobile website engagement continues to skyrocket and become the primary way people surf the Internet. In 2013, 44% of alumni visited our programs via a mobile device. Activate alumni with a mobile friendly conversion microsite and don't lose out on the 44% of your total web audience.
As consumers are confronted with more and more daily advertisements, their attention spans continue to decrease. MSM's Activate Alumni microsite provides a streamlined donation or membership registration process.
Your single largest concentration of alumni reside on social networks, and on Facebook in particular. MSM's Activate Alumni microsites are fully integrated with social connectors. We also build socially driven programs that drive alumni to your microsite.
Easy to navigate and optimized forms increase conversions as we reduce the amount of time users need to spend on the site once they have made their decision to donate.
MSM’s Activate Alumni Microsites and digital marketing solutions are designed to maximize engagement by seeking out and reconnecting with alumni where they pay the most attention today — on Facebook. Facebook is not only the single largest concentration of you school’s alumni, but, when executed properly, it is the most cost-effective way to find, engage, and activate potential donors.
Boost alumni engagement by allowing your graduates to join the alumni association or make a gift right from their smartphones with MSM’s mobile friendly alumni microsites. Learn more
Increase alumni engagement with a social campaign to find and reconnect lost graduates. MSM’s alumni reconnect programs have a proven track record of mindblowing results. Learn more
Timing is everything. Capture graduating seniors before they leave campus, and you’ll exponentially raise your alumni association membership numbers year after year. Learn more
MSM will grow and refine your alumni email list, and reach out to your graduates with highly effective messages via our sophisticated alumni email marketing platform. Learn more
Raise awareness of your organization’s goals and increase alumni involvement to inspire donations and membership with this tried-and-true social engagement program. Learn more
Bring the experience of a high-profile campus event to graduates and friends near and far, and increase alumni pride by amplifying the experience across multiple social channels. Learn more
Josh has been building web-based applications for more than a decade, providing organizations with a unique blend of technical creativity and acute business acumen. Josh has a wide range of technical expertise and digital marketing agency experience that span multiple industries. He earned his MBA in 2010.
Bryan was introduced to the exciting world of hospitality at age 6 years old when his father was hired as one of the Marketing Executives to launch the EPCOT Center. Since then Bryan has had a passion for hospitality that now spans more than 15 years.
Patrick is the guru at Your Brand Voice Inc. As a lifelong marketing executive for such household names like Disney, McDonald’s and Red Lobster, Patrick Bruce has seen it all!
Although once just an intern, Miguel now has a degree in marketing from Scott College of Business at Indiana State University. He leads several teams including digital strategy, design, and recruitment. He has worked for brands such as Apple Inc. and Disney.
Ian spends long hours staring into a gigantic computer screen, magically transforming millions of mouse clicks into stylish designs for our clients. He learned his versatile design skills as a new media major at Oakland University.
Though she’s studied English, Spanish, and German, there’s no language Maggie likes more than HTML. A graduate of Wayne State University with a BA in Communications, Maggie spends her free time lodged between the shelves of the local record store in search of rare albums.
A past MSM intern, and now a recent graduate of Oakland University with a BA in Creative Writing, Becca enjoys coming up with new and engaging ideas to connect with MSM’s online audiences. When she’s not writing and editing in the office, she’s working on a never-ending novel and finding ways to volunteer in her community. Watching online television until the wee hours may or may not be a high priority as well.
A graduate of Grand Valley State University, Mary earned a Bachelor of Arts in Journalism and Music. She enjoys engaging with the Rochester community through Facebook, blogs, and more.
Though he has primarily worked as a graphic designer and illustrator, DJ has an undying love for visual communication. His experience as a cinematographer goes back to recording skate sessions with his friends, and it has now turned into a full time passion.
Julie has worked as an executive in digital and traditional media for more than 20 years. She specializes in listening to clients’ needs and finding the right media mix for success! Julie has a BBA in Marketing and Management, with a full range of business and leadership experience.
Ishaan holds an Indiana State University marketing degree specializing in international and digital marketing. He helps tell the stories of our clients and brands in a manner that is not only personal and compelling, but also aesthetically pleasing.
With a wide background in customer service and marketing, Alan has learned that understanding the customer is necessary for making key business decisions. Whether it comes from consulting with a business owner, analyzing data, or researching, he takes a pragmatic approach when helping people.
Joe has worked in Television and Radio Sales Management with two Industry Leaders, CBS and Cox Television. He has also worked in Sports Marketing for the Pittsburgh Pirates and the Detroit Pistons.
Tré has been filming for almost five years now. He is passionate about film and loves capturing moments. When he’s not out filming for a client he’s more than likely filming and photographing his friends and their daily adventures.
Josh was born and raised in Tampa Florida as the oldest of four. He is just entering his junior year at UCF pursuing a Bachelors in Finance. Outside of entrepreneurship, he spends his time with his girlfriend of four years and brothers in Kappa Sigma.
Safia has extensive skills with social media management, graphic design, and digital strategy. She has worked personally with many brands and individuals developing digital strategies. She holds a B.S. in Media Communications from Full Sail University.
Steve is a hospitality leader with 15+ years of experience in sales and operations for brands like Marriott, Waldorf-Astoria/Hilton, Starwood and Gaylord Entertainment. He is a Division II Collegiate Football standout with All-Conference & All ECAC honors who now spends free time with his son Keagan John.
Yasmin will be graduating from the University of Central Florida in the fall with a bachelor’s degree in advertising and public relations. When she’s not online, she’s working out, adventuring, or photographing weddings and special events in the Orlando area.
Alumni Reconnect, Donation
Event Amplify
Alumni Reconnect
Alumni Reconnect
Event Amplify
Membership
Alumni Reconnect
Alumni Reconnect, Event Amplify
Alumni Reconnect
Alumni Reconnect, Donation
Crowdfunding, Donation
Donation
Alumni Reconnect
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Activate Alumni by MSM
438 Main Street, Suite 201
Rochester, Michigan 48307
Email: jmoser@getMSM.com
Phone: 888.714.7814
MSM offers technology driven social media, marketing, website development and business analytics built specifically for higher education. As early adopters of all new technologies, we enjoy finding alumni marketing applications for emerging social and mobile platforms.
We know how to adapt to the rapidly changing social landscape — and how to lead our clients through successful transitions into new opportunities as they become available.
For more information about MSM’s full suite of technology driven marketing solutions, visit our agency website at http://getMSM.com