Activate Your Alumni Marketing

Activate More Alumni with MSM's Digital Marketing Toolkit

You have local chapters, an alumni magazine, and an alumni marketing portal linked from your university’s website. Chances are you even have an alumni association Facebook page.

But are you truly connecting with enough of your graduates? MSM’s Activate Alumni marketing programs will engage and activate your alumni where they’re paying the most attention. After your students graduate, they fan out across the country and begin to build their lives, often growing disconnected from the university that helped prepare them for life in the real world.

MSM’s proven Activate Alumni marketing programs connect both young and lapsed graduates with a communication track that leads to donation, membership and more. We use a strong combination of mobile and social marketing strategies to capture and activate alumni where they’re paying the most attention, then reconnect them with their alma mater.


Activate Alumni marketing with a mobile friendly membership microsite

Convert More Alumni

Mobile Friendly

Mobile website engagement continues to skyrocket and become the primary way people surf the Internet. In 2013, 44% of alumni visited our programs via a mobile device. Activate alumni with a mobile friendly conversion microsite and don't lose out on the 44% of your total web audience.


As consumers are confronted with more and more daily advertisements, their attention spans continue to decrease. MSM's Activate Alumni microsite provides a streamlined donation or membership registration process.

Social Integration

Your single largest concentration of alumni reside on social networks, and on Facebook in particular. MSM's Activate Alumni microsites are fully integrated with social connectors. We also build socially driven programs that drive alumni to your microsite.

Built to Convert

Easy to navigate and optimized forms increase conversions as we reduce the amount of time users need to spend on the site once they have made their decision to donate.

MSM’s Activate Alumni Microsites and digital marketing solutions are designed to maximize engagement by seeking out and reconnecting with alumni where they pay the most attention today — on Facebook. Facebook is not only the single largest concentration of you school’s alumni, but, when executed properly, it is the most cost-effective way to find, engage, and activate potential donors.

Powered by MSM - the alumni marketing experts

About our agency

Alumni Marketing Solutions

Activate your alumni engagement with MSM's effective suite of digital marketing strategies & programs

Alumni Microsites

Boost alumni engagement by allowing your graduates to join the alumni association or make a gift right from their smartphones with MSM’s mobile friendly alumni microsites. Learn more

Alumni Reconnect

Increase alumni engagement with a social campaign to find and reconnect lost graduates. MSM’s alumni reconnect programs have a proven track record of mindblowing results. Learn more

Young Alumni Connect

Timing is everything. Capture graduating seniors before they leave campus, and you’ll exponentially raise your alumni association membership numbers year after year.   Learn more

Alumni Email Engage

MSM will grow and refine your alumni email list, and reach out to your graduates with highly effective messages via our sophisticated alumni email marketing platform. Learn more

Alumni Days of Giving

Raise awareness of your organization’s goals and increase alumni involvement to inspire donations and membership with this tried-and-true social engagement program. Learn more

Alumni Event Amplify

Bring the experience of a high-profile campus event to graduates and friends near and far, and increase alumni pride by amplifying the experience across multiple social channels. Learn more

What do you get when a web geek and a word nerd collide? MSM.

MSM is a team of alumni marketing experts located in Rochester, Michigan. We specialize in effective marketing solutions that span the digital spectrum including social, mobile, and the web at large.

Joshua Moser

CEO & Marketing Technologist

Bryan Bruce

Chief Social Officer

Patrick Bruce

Chief Idea Officer

Miguel de la Rosa

Project Director

Ian Spratt

Digital Designer

Maggie Nguyen

Web Designer

Becca Reichenbach

Social Media Manager & Copywriter

Mary Mattingly

Online Community Manager

DJ Valdez


Julie Cullen

Vice President of Sales

Ishaan Vadhera

Digital Marketing Manager

Alan Strahinic

Web Research & Analytics

Joe Duff

Board Advisor

Tre Fields


Josh Barsness

Account Executive

Safia Hatcher

Social Media Manager

Steve Hill

Account Executive

Yasmin Santos

Marketing Intern

Institutions We Help

Colleges & universities that rely on MSM’s social & digital marketing strategies

Recent Projects & Campaigns

Alumni Marketing Blog

Our thoughts and perspectives on creative technology that drives alumni engagement

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Contact Us

Activate Alumni by MSM
438 Main Street, Suite 201
Rochester, Michigan 48307

Phone: 888.714.7814


MSM – The Alumni Marketing Experts

MSM offers technology driven social media, marketing, website development and business analytics built specifically for higher education. As early adopters of all new technologies, we enjoy finding alumni marketing applications for emerging social and mobile platforms.

We know how to adapt to the rapidly changing social landscape — and how to lead our clients through successful transitions into new opportunities as they become available.

For more information about MSM’s full suite of technology driven marketing solutions, visit our agency website at