Alumni Marketing Blog

Our thoughts and perspectives on creative technology that drives alumni engagement

The Benefits of a Mobile Event App at CAMMP

It is no secret that alumni are more digitally connected than they were in the past. The age of social media has risen even further with users engaging on their mobile smartphones, being able to catch news updates and share information right from their pockets. We believe that the best way to reach people is via mobile and social, and this has opened a window of opportunity to engage with alumni in ways we were never able to before.

As the 2015 Council of Alumni Association Marketing and Membership Professionals (CAMMP) conference approaches, Activate Alumni has been gearing up to bring you the QuickMobile event app that will help drive your conference experience to new heights as well as give you a taste of what a mobile event app could do for your alumni association. CAMMP15 was designed to be efficient and convenient for users, highlighting key features for the conference, such as up-to-date schedules, speaker profiles, and exhibitor details. The CAMMP15 app gets to the heart of the conference, enabling easy attendee networking and content sharing.

Having used mobile event apps four straight years in a row as part of my other position as VP of Digital Marketing at HPN Global, we are learning quickly about the mobile event app’s effectiveness. Hospitality services meets internet marketing in a neat place, allowing those like myself to reach not just major corporations, but to better understand, and perhaps most importantly, to create authentic connections with alumni bases.

This CAMMP15 mobile event app will help you learn about other attendees, and if used in an alumni setting, will help you further learn about your graduates in real time. If your alumni association is attending the CAMMP conference this year on July 7-9, download the CAMMP15 app to see what we mean, and stop by our booth to find out more on how mobile event apps can benefit your alumni engagement efforts.

Bryan Bruce
Chief Social Officer, Activate Alumni

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Activate Alumni by MSM
438 Main Street, Suite 201
Rochester, Michigan 48307

Phone: 888.714.7814


MSM – The Alumni Marketing Experts

MSM offers technology driven social media, marketing, website development and business analytics built specifically for higher education. As early adopters of all new technologies, we enjoy finding alumni marketing applications for emerging social and mobile platforms.

We know how to adapt to the rapidly changing social landscape — and how to lead our clients through successful transitions into new opportunities as they become available.

For more information about MSM’s full suite of technology driven marketing solutions, visit our agency website at