MSM’s alumni membership microsites amp up your recruiting efforts by scaling back your existing content. That’s right – less is more when it comes to convincing a graduate to join your alumni association. We all know most people don’t read (sniff). So the mile long list of benefits on your alumni website? It’s not entertaining many eyeballs. MSM’s alumni membership microsites get to the heart of your alumni association, reframing it’s spirit and benefits for maximum impact in the fewest words possible.
MSM’s mobile-optimized membership microsites provide content to on-the-go users in a format that is easy to read and navigate on a smartphone. Our alumni membership forms are simple and mobile friendly, increasing conversions at the point of sale. When it takes less than a minute to join your alumni association from any device, you’ll get more graduates to take the plunge.
Membership Microsite Campaign Results
Showcasing their outstanding member benefits, Washington State University Alumni Association’s Become a Member in December campaign used daily giveaways (including an “easy button” that played the WSU fight song) to share each of the great reasons to join the WSUAA.
After the week of giveaways we then encouraged alumni to join via a Membership Microsite. WSU has had 121 new members join to date!
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We’d love to chat and learn about your marketing challenges and goals. When we meet, you won’t get a sales pitch, just a friendly handshake and lively discussion about marketing.
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MSM offers technology driven social media, marketing, website development and business analytics built specifically for higher education. As early adopters of all new technologies, we enjoy finding alumni marketing applications for emerging social and mobile platforms.
We know how to adapt to the rapidly changing social landscape — and how to lead our clients through successful transitions into new opportunities as they become available.
For more information about MSM’s full suite of technology driven marketing solutions, visit our agency website at http://getMSM.com