Alumni Donations

Turn alumni engagement into cold, hard cash (for your school).


Are you still mailing donation envelopes to every graduate?

If you’ve tallied how many come back to you with checks inside, you already know that the vast majority of your alumni are not giving this way. MSM can make online, mobile, and even text donations a reality for your audience, allowing you to increase alumni donations by reaching a previously untapped source of funds.

Many institutions have fallen into the habit of “ask ask ask” at every point of contact with alumni. As a result, graduates tune out communications from their alma mater, and overall alumni engagement decreases. MSM knows how to get response-worthy messages in front of alumni where they are paying attention most – Facebook and their smartphones. We create seamless campaigns that bridge social and mobile components to make giving simple. Just a few clicks and a gift can be made from any device. With recent statistics showing that nearly 50% of email click-throughs are made on mobile, having a mobile donation process is a must.

MSM’s social donation programs wine and dine your alumni online, priming them for the big ask. We’ll help you set the tone for a donation push by establishing a spirit of giving, putting your grads in the mood to happily fork over some cash. We’ll also design painless, mobile friendly giving forms that solve all the roadblocks of your existing process.

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Alumni Donation Campaign Results

cmu-cs-logoCentral Michigan University has worked with MSM over the past 2 years using their expertise in alumni giving marketing. CMU’s Student Emergency Fund is an initiative that helps students in need get funding in a time of crisis. Wanting to raise money for this fund, MSM helped CMU reach their alumni giving marketing goal 7 months early.


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We’d love to chat and learn about your marketing challenges and goals. When we meet, you won’t get a sales pitch, just a friendly handshake and lively discussion about marketing.
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Contact Us

Activate Alumni by MSM
438 Main Street, Suite 201
Rochester, Michigan 48307

Phone: 888.714.7814


MSM – The Alumni Marketing Experts

MSM offers technology driven social media, marketing, website development and business analytics built specifically for higher education. As early adopters of all new technologies, we enjoy finding alumni marketing applications for emerging social and mobile platforms.

We know how to adapt to the rapidly changing social landscape — and how to lead our clients through successful transitions into new opportunities as they become available.

For more information about MSM’s full suite of technology driven marketing solutions, visit our agency website at