Arizona State is one of the largest schools in the United States and with more than 300,000 alumni actively using Facebook. The university was searching for a way to learn about things their alumni care about, engage alumni and capture data such as updated contact information.
During their Alumni Reconnect campaign with MSM, ASU alumni uploaded school spirit photos via a Facebook app, and fellow alumni voted on which one they liked best. Alumni were incentivized to participate with university branded prizes.
MSM was able to increase the ASUAA’s Facebook audience by 63% in 30 days, and the photo app generated more than 168 photo entries.
MSM entices grads to both like your alumni association’s page and provide their most up-to-date contact information. We use Facebook data to locate people who have identified themselves as alumni of your university — regardless of whether or not you ever had them on your contact list. Even if they have new names, new jobs, and new addresses, Facebook’s ubiquitous platform points us right to them. Once you’re connected on Facebook, you’ll be in touch with your alumni no matter where they go in the future.
About the Arizona State University Alumni Association
You will find more than 350,000 ASU alumni worldwide. Sun Devils have at least two things in common, besides a degree from ASU: shared memories and a stake in their alma mater. ASU alumni support our efforts to forge a stronger alumni and university community. Website: http://www.asu.edu
MSM offers technology driven social media, marketing, website development and business analytics built specifically for higher education. As early adopters of all new technologies, we enjoy finding alumni marketing applications for emerging social and mobile platforms.
We know how to adapt to the rapidly changing social landscape — and how to lead our clients through successful transitions into new opportunities as they become available.
For more information about MSM’s full suite of technology driven marketing solutions, visit our agency website at http://getMSM.com