Recent Alumni Marketing Campaigns

Social & digital engagement that exceeds expectations.

GVSU Updates Alumni Contact Information with MSM Alumni Reconnect



Located in Grand Rapids, Michigan, Grand Valley State University tasked MSM during their yearlong campaign with ways to engage the 78,000 GVSU alumni who are on Facebook and capture up-to-date alumni contact information.

MSM collected alumni contact information by enticing them to enter a giveaway contest with the chance to win GVSU branded prize packs.

During the university’s first 30-day Alumni Reconnect campaign, MSM was able to help GVSU increase its Facebook fan base by 64%, reach more than 32,340 alumni, and obtain current alumni contact information.


Activate Alumni using MSM’s university marketing solutions

MSM entices grads to both like your alumni association’s page and provide their most up-to-date contact information. We use Facebook data to locate people who have identified themselves as alumni of your university — regardless of whether or not you ever had them on your contact list. Even if they have new names, new jobs, and new addresses, Facebook’s ubiquitous platform points us right to them. Once you’re connected on Facebook, you’ll be in touch with your alumni no matter where they go in the future.

  Learn more about Alumni Reconnect

About the GVSU Alumni Association

The purpose of the Grand Valley State University Alumni Association is to promote, assist, and perpetuate the goals and objectives of the university. The Alumni Association represents a vital resource of the University. The alumni and the university are united through the Association by common interests, concerns, and goals. Website:


Contact Us

Activate Alumni by MSM
438 Main Street, Suite 201
Rochester, Michigan 48307

Phone: 888.714.7814


MSM – The Alumni Marketing Experts

MSM offers technology driven social media, marketing, website development and business analytics built specifically for higher education. As early adopters of all new technologies, we enjoy finding alumni marketing applications for emerging social and mobile platforms.

We know how to adapt to the rapidly changing social landscape — and how to lead our clients through successful transitions into new opportunities as they become available.

For more information about MSM’s full suite of technology driven marketing solutions, visit our agency website at