Recent Alumni Marketing Campaigns

Social & digital engagement that exceeds expectations.

Crowdfunding Proven to Increase Alumni Giving at University of Akron



The University of Akron is one of the premier universities in the Midwest and with over 150,000 alumni were looking for ways to engage alumni and ultimately raise donations for various funds.

Combining a 5 Days of Giving Facebook app and a Crowdfunding Microsite from MSM, Akron was able to raise funds for three different campaigns that were close to donors hearts.

With the crowdfunding platform, the University of Akron was able to raise awareness about distinct initiatives and capture donations for each as a result.


Activate Alumni using MSM’s university marketing solutions

You’ve heard of Kickstarter, Kiva, and other crowdfunding platforms. There, people tell personal stories to inspire friends (and total strangers) to give to their cause. And it works – projects on Kickstarter have racked up a collective 5 million backers and raised nearly a billion dollars in just four years. How can you tap into this trend while keeping full control of your campaign? MSM’s alumni crowdfunding microsites do the trick.

  Learn more about Crowdfunding Microsites

About the University of Akron Alumni Association

The University of Akron relies on the generous support of alumni, friends, corporations and foundations to achieve its goals. The support enables the university to fund scholarships, fellowships, professorships, campus renovations, new facilities and much more. The department mission is to strengthen and advance the relationships between the university and its alumni, friends and students. It is through these connections that the university and its constituencies are enriched and supported. Website:


Contact Us

Activate Alumni by MSM
438 Main Street, Suite 201
Rochester, Michigan 48307

Phone: 888.714.7814


MSM – The Alumni Marketing Experts

MSM offers technology driven social media, marketing, website development and business analytics built specifically for higher education. As early adopters of all new technologies, we enjoy finding alumni marketing applications for emerging social and mobile platforms.

We know how to adapt to the rapidly changing social landscape — and how to lead our clients through successful transitions into new opportunities as they become available.

For more information about MSM’s full suite of technology driven marketing solutions, visit our agency website at