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December 20, 2013
Central Michigan University Connects Half of Senior Class
CMU was looking for a way to connect as many graduating seniors as possible to the CMU Alumni Association Facebook page before they moved on from campus. They also wanted to build consideration for engraved brick donations through Make Your Mark, an annual senior gift program that raises money for scholarships.
CMU’s Senior Connect Campaign aimed to capture graduating seniors, connecting nearly half of the graduating class to the CMUAA Facebook page. This connection is vitally important to keeping in touch after commencement, when home addresses, jobs, and email addresses change frequently. CMU was also able to secure an all-time record of over 400 donations for their Make Your Mark campaign.
Activate Alumni using MSM’s young alumni marketing solutions
Graduating seniors are busy people. Between exams, parties, and making plans for the future, their bodies (and brains) are in constant motion. But they’re also at a crossroads that fills them with affection for their soon-to-be alma mater. During their final weeks on campus, why not reach out and get them to connect with your alumni association? They’re still consistently checking their .edu email address, and their impending departure from the place that forever shaped their lives makes them want to draw it closer than ever.
Learn more about Senior Connect
About the Central Michigan University Alumni Association
Each graduate, former student, current student, and friend of CMU has a lifelong connection to Central Michigan University. At the CMU Alumni Association, we help forge these connections into ongoing, engaging relationships with Central Michigan University. Website: https://www.cmich.edu
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December 17, 2013
MSM helps ASU Engage Alumni While Updating Its Rolodex
Arizona State is one of the largest schools in the United States and with more than 300,000 alumni actively using Facebook. The university was searching for a way to learn about things their alumni care about, engage alumni and capture data such as updated contact information.
During their Alumni Reconnect campaign with MSM, ASU alumni uploaded school spirit photos via a Facebook app, and fellow alumni voted on which one they liked best. Alumni were incentivized to participate with university branded prizes.
MSM was able to increase the ASUAA’s Facebook audience by 63% in 30 days, and the photo app generated more than 168 photo entries.
Activate Alumni using MSM’s university marketing solutions
MSM entices grads to both like your alumni association’s page and provide their most up-to-date contact information. We use Facebook data to locate people who have identified themselves as alumni of your university — regardless of whether or not you ever had them on your contact list. Even if they have new names, new jobs, and new addresses, Facebook’s ubiquitous platform points us right to them. Once you’re connected on Facebook, you’ll be in touch with your alumni no matter where they go in the future.
Learn more about Alumni Reconnect
About the Arizona State University Alumni Association
You will find more than 350,000 ASU alumni worldwide. Sun Devils have at least two things in common, besides a degree from ASU: shared memories and a stake in their alma mater. ASU alumni support our efforts to forge a stronger alumni and university community. Website: http://www.asu.edu
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December 17, 2013
University of Baltimore Tackles the Challenges of Small College Marketing
Like other small schools, the University of Baltimore Alumni Association found small college marketing to be a challenge. The UBAA was looking for ways to reach their more than 59,880 alumni using social media and digital channels. With smaller budgets and smaller pools to pull funds from, the UBAA found social media to be an inexpensive and effective tool in small college marketing.
Their goals were to increase the number of alumni attached to their Facebook page and capture fresh data. With fresh data like email addresses, UBAA was able to get back in touch with previously lost alumni.
In a 30-day engagement campaign that gave away University of Baltimore branded gear including T-shirts, hats, bumpers stickers and other goodies, MSM was able to help the school capture more than 477 contact information updates and add 3,062 new members to their Facebook page.
Activate Alumni using MSM’s university marketing solutions
MSM entices grads to both like your alumni association’s page and provide their most up-to-date contact information. We use Facebook data to locate people who have identified themselves as alumni of your university — regardless of whether or not you ever had them on your contact list. Even if they have new names, new jobs, and new addresses, Facebook’s ubiquitous platform points us right to them. Once you’re connected on Facebook, you’ll be in touch with your alumni no matter where they go in the future.
Learn more about Alumni Reconnect
About the University of Baltimore Alumni Association
The mission and vision of the University of Baltimore Foundation is to raise and manage funds and provide financial support to the University of Baltimore. The organization provides leadership, guidance and support to the university’s administration in advancing the mission and vision of the university. Through effective advocacy, financial support, resource management and expertise, the foundation plays a central role in the University of Baltimore’s ongoing growth and development as Baltimore’s university and will contribute to UB’s increasing recognition locally, regionally and nationally. Website: http://www.ubalt.edu
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November 25, 2013
MSM Helps University of Maryland Reconnect Alumni
The University of Maryland’s Alumni Association was looking for an easy way to use social media and emails to engage and reconnect with alumni while capturing up-to-date contact information.
During a 30-day Alumni Reconnect campaign with Maryland, MSM achieved a 24% email open rate and increased the alumni association’s Facebook audience by 78%. One email saw a whopping 31,000 opens. Through this, the UMDAA was successful in capturing updated contact information, in addition to extra data the school can use to influence membership commitments.
Activate Alumni using MSM’s university marketing solutions
MSM’s university alumni marketing solutions for higher education are designed to maximize engagement by seeking out and connecting with alumni where they pay the most attention today — on Facebook. Facebook not only holds the single largest concentration of you school’s alumni; when executed properly, it also is the most cost-effective way to find, engage, and activate potential donors.
Learn more about Alumni Reconnect
About the University of Maryland Alumni Association
Whether near or far, alumni are the greatest ambassadors for the University of Maryland. The mission of the alumni association is to support and promote the university in its pursuit of excellence. As we do that, we also strive to be a lifelong Terrapin connection for alumni. The alumni association spends all day, every day thinking of ways to help the Maryland family achieve its objectives and build on that remarkable tradition of excellence. Website: http://www.umd.edu
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November 25, 2013
USF Achieves Alumni Facebook Engagement with Photo Sharing App
To increase alumni Facebook engagement, the University of South Florida Alumni Association wanted to reach out to their alumni base and bring them into the social environment. MSM helped build and execute the I ♥ USF campaign and photo voting app.
The campaign centered around using digital and social marketing to increase alumni Facebook engagement and participation so that USF could find alumni ripe to become members and champions for the university.
MSM exceeded campaign goals by reaching 179,000 alumni and friends.
Activate Alumni using MSM’s university marketing solutions
MSM’s Alumni Event Amplify program brings the excitement of your campus event to graduates who live too far away to attend. Increase alumni participation across the globe with a robust combo of email and social marketing tools. Throw in a giveaway or a photo contest, and you’ve got yourself a virtual pep rally. Your results will include more than warm fuzzies; you’ll capture the attention of lost grads and collect new data on those you know.
Learn more about Event Amplify
About the USF Alumni Association
The USF Alumni Association is a self-funded, nonprofit organization comprised of former students and friends of the University of South Florida. The association helps alumni stay connected and provides meaningful ways for USF Bulls to support, promote and protect their university. There are more than 260,000 USF alumni worldwide who are critical to USF in achieving its goals. Website: http://www.usf.edu
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November 25, 2013
GVSU Updates Alumni Contact Information with MSM Alumni Reconnect
Located in Grand Rapids, Michigan, Grand Valley State University tasked MSM during their yearlong campaign with ways to engage the 78,000 GVSU alumni who are on Facebook and capture up-to-date alumni contact information.
MSM collected alumni contact information by enticing them to enter a giveaway contest with the chance to win GVSU branded prize packs.
During the university’s first 30-day Alumni Reconnect campaign, MSM was able to help GVSU increase its Facebook fan base by 64%, reach more than 32,340 alumni, and obtain current alumni contact information.
Activate Alumni using MSM’s university marketing solutions
MSM entices grads to both like your alumni association’s page and provide their most up-to-date contact information. We use Facebook data to locate people who have identified themselves as alumni of your university — regardless of whether or not you ever had them on your contact list. Even if they have new names, new jobs, and new addresses, Facebook’s ubiquitous platform points us right to them. Once you’re connected on Facebook, you’ll be in touch with your alumni no matter where they go in the future.
Learn more about Alumni Reconnect
About the GVSU Alumni Association
The purpose of the Grand Valley State University Alumni Association is to promote, assist, and perpetuate the goals and objectives of the university. The Alumni Association represents a vital resource of the University. The alumni and the university are united through the Association by common interests, concerns, and goals. Website: http://www.gvsu.edu
admin
November 25, 2013
Alumni Facebook Engagement Stimulates Alumni Giving for Morehouse College
Morehouse College, a small school, wanted to focus their efforts on cost-effective marketing strategies to increase alumni giving. With just 10,000 living alumni, Morehouse also wanted to more efficiently engage its small audience using social and digital marketing strategies.
During a 60-day alumni engagement campaign, MSM was able to increase social engagement exponentially. Data collected via a Alumni Reconnect Facebook app was used to design targeted emails that pushed alumni giving to unprecedented levels. The single campaign resulted in $19,881 being donated in just four days.
Activate Alumni using MSM’s university marketing solutions
While it’s possible your grads may gloss over your updates on your website or Facebook, it’s very likely that they’ll notice you in their email inbox — especially when your messages are optimally timed and perfectly targeted. An effective alumni email marketing strategy is a crucial component to keeping your constituents and graduates engaged.
Learn more about Alumni Email Marketing
About the Morehouse Alumni Association
From game watching parties to road trips, golf tournaments to supporting current admissions efforts, the Morehouse College National Alumni Association extending the Morehouse experience beyond the college years, bringing Morehouse graduates together for academic, social and service opportunities. Alumni Chapters are organized by geographic regions and provide alumni who have left the Atlanta area with opportunities to participate in the College’s growth. Website: http://www.morehouse.edu
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November 15, 2013
MSM’s University Alumni Marketing Solutions Boost UIAA
With more than 450,000 living alumni, the University of Illinois Alumni Association was searching for a way to use social media and digital marketing to effectively reach out and engage with more of their alumni base.
During Illinois’ 30-day Alumni Reconnect campaign, Facebook engagement significantly exceeded their expectations as page likes skyrocketed more than 400%.
“I was really happy with the success of our first campaign and am equally impressed with the progress of our second – especially the design and writing. You’ve found a way to make our alumni association sound so worthwhile to join. Thanks!”
—Danielle Wilberg
Associate Vice President, Membership & Marketing
University of Illinois Alumni Association
Activate Alumni using MSM’s university marketing solutions
MSM entices grads to both like your alumni association’s page and provide their most up-to-date contact information. We use Facebook data to locate people who have identified themselves as alumni of your university — regardless of whether or not you ever had them on your contact list. Even if they have new names, new jobs, and new addresses, Facebook’s ubiquitous platform points us right to them. Once you’re connected on Facebook, you’ll be in touch with your alumni no matter where they go in the future.
Learn more about Alumni Reconnect
About the University of Illinois Alumni Association
The University of Illinois Alumni Association is an independent, not-for-profit organization that welcomes all graduates, former students, faculty, staff and friends of the University of Illinois, as well as students. The UIAA connects alumni to the University of Illinois and each other, mobilize alumni support for the University and provide valuable benefits, services and resources. Membership in the UIAA encompasses more than 90,000 alumni who are part of the world’s largest alumni community, a highly diverse and global family that is a powerful force in advancing the world-class stature of the University of Illinois. Website: http://uiaa.org
