CMU was looking for a way to connect as many graduating seniors as possible to the CMU Alumni Association Facebook page before they moved on from campus. They also wanted to build consideration for engraved brick donations through Make Your Mark, an annual senior gift program that raises money for scholarships.
CMU’s Senior Connect Campaign aimed to capture graduating seniors, connecting nearly half of the graduating class to the CMUAA Facebook page. This connection is vitally important to keeping in touch after commencement, when home addresses, jobs, and email addresses change frequently. CMU was also able to secure an all-time record of over 400 donations for their Make Your Mark campaign.
Graduating seniors are busy people. Between exams, parties, and making plans for the future, their bodies (and brains) are in constant motion. But they’re also at a crossroads that fills them with affection for their soon-to-be alma mater. During their final weeks on campus, why not reach out and get them to connect with your alumni association? They’re still consistently checking their .edu email address, and their impending departure from the place that forever shaped their lives makes them want to draw it closer than ever.
About the Central Michigan University Alumni Association
Each graduate, former student, current student, and friend of CMU has a lifelong connection to Central Michigan University. At the CMU Alumni Association, we help forge these connections into ongoing, engaging relationships with Central Michigan University. Website: https://www.cmich.edu
MSM offers technology driven social media, marketing, website development and business analytics built specifically for higher education. As early adopters of all new technologies, we enjoy finding alumni marketing applications for emerging social and mobile platforms.
We know how to adapt to the rapidly changing social landscape — and how to lead our clients through successful transitions into new opportunities as they become available.
For more information about MSM’s full suite of technology driven marketing solutions, visit our agency website at http://getMSM.com