Alumni Marketing Blog

Our thoughts and perspectives on creative technology that drives alumni engagement

Engaging Young Alumni

Once your new graduates leave campus and receive their diplomas, it can often be difficult to remain in contact with this highly fluid demographic. Addresses and names change, causing a real problem when trying to maintain a robust database and achieve your advancement goals.

At Activate Alumni, we know that despite all these changes after graduation, one thing remains constant for your graduates: their social media accounts. With the average user spending 21 minutes a day on Facebook alone, social is becoming a communication platform that can’t be ignored.

Before your seniors leave campus, we encourage you to connect them to your social environment. This will allow you to have a strong communication platform during their inevitable young alumni life changes.

Whether you’re looking to encourage early donation conversions, acquire young alumni memberships, or attract your alumni to become active in your local and regional groups, social marketing allows you to talk to them where they’re already paying attention.

For a case study on our Senior Connect campaign, please visit our website or feel free to contact me directly at

Our goal is to help you maintain your relationship with your alumni well into the future.

Be sure to sign up for our next webinar entitled Understanding LinkedIn: A Marketers Breakdown on Thursday, May 14 at 3 p.m. EDT.


Joshua Moser

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Contact Us

Activate Alumni by MSM
438 Main Street, Suite 201
Rochester, Michigan 48307

Phone: 888.714.7814


MSM – The Alumni Marketing Experts

MSM offers technology driven social media, marketing, website development and business analytics built specifically for higher education. As early adopters of all new technologies, we enjoy finding alumni marketing applications for emerging social and mobile platforms.

We know how to adapt to the rapidly changing social landscape — and how to lead our clients through successful transitions into new opportunities as they become available.

For more information about MSM’s full suite of technology driven marketing solutions, visit our agency website at