Alumni Marketing Blog

Our thoughts and perspectives on creative technology that drives alumni engagement

The Benefits of Integrated Marketing

When you try new things, change is bound to happen. When your alumni association switches to integrated marketing, change can appear in the form of thousands of new alumni contacts as well as show a significant increase in alumni engagement.

With integrated marketing, you can use the marketing practices you are already comfortable with. Social marketing just allows you to take your relationship with your alumni to the next level, even as you continue to send direct mail solicitations, e-newsletters, phonathon, and regular social media posts.

Strengthen the relationship by letting your alumni know your institution is trying to do more than “just ask for money.” Let real relationships develop through simple yet advanced social marketing strategies, so when it comes time for a campaign solicitation, your alumni are already on board. At Activate Alumni, we are partnering with direct mail vendor Intelliform to combine the power of online marketing with the trustworthy practice of direct mail. This allows you to reach maximum exposure to your alumni audience.

Set up long term goals and begin to understand the preferences of your alumni. We understand that your association is just as unique as your alumni are, so give us a call at 888.714.7814 or email us to start the conversation about integrated marketing and how Activate Alumni can help your institution now and in the future.


Danielle Wilberg
Chief Strategy Officer, Activate Alumni
1.888.714.7814 |

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Contact Us

Activate Alumni by MSM
438 Main Street, Suite 201
Rochester, Michigan 48307

Phone: 888.714.7814


MSM – The Alumni Marketing Experts

MSM offers technology driven social media, marketing, website development and business analytics built specifically for higher education. As early adopters of all new technologies, we enjoy finding alumni marketing applications for emerging social and mobile platforms.

We know how to adapt to the rapidly changing social landscape — and how to lead our clients through successful transitions into new opportunities as they become available.

For more information about MSM’s full suite of technology driven marketing solutions, visit our agency website at