Alumni Marketing Blog

Our thoughts and perspectives on creative technology that drives alumni engagement

Bad Alumni Data?

Social marketing often gets a lot of lip service in higher education fundraising, but the investment pays off when you see the long-term goals achieved internally. One of the biggest benefits of social and digital marketing is the ability to capture personalized information on your alumni and upload it right back into your database to keep alumni engaged.

Activate Alumni is working with institutions all over the country to help enrich their alumni data. Here are just a few of the data points that we can easily identify on your behalf:

  • Lost alumni record updates
  • Locating international alumni
  • Tracking of recent graduates
  • Business information

The above data just scratches the surface of possibilities. Our technology can overlay advanced segmentation information to reach alumni who have the highest potential to participate with your advancement efforts.

If you want to grow the sophistication in your data while taking advantage of advanced segmentation, you need to start thinking about social marketing. Activate Alumni can help.

Want to learn more? Email or call 888.714.7814 to begin the conversation.


Chief Strategy Officer
Danielle Wilberg

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Contact Us

Activate Alumni by MSM
438 Main Street, Suite 201
Rochester, Michigan 48307

Phone: 888.714.7814


MSM – The Alumni Marketing Experts

MSM offers technology driven social media, marketing, website development and business analytics built specifically for higher education. As early adopters of all new technologies, we enjoy finding alumni marketing applications for emerging social and mobile platforms.

We know how to adapt to the rapidly changing social landscape — and how to lead our clients through successful transitions into new opportunities as they become available.

For more information about MSM’s full suite of technology driven marketing solutions, visit our agency website at