Morehouse College, a small school, wanted to focus their efforts on cost-effective marketing strategies to increase alumni giving. With just 10,000 living alumni, Morehouse also wanted to more efficiently engage its small audience using social and digital marketing strategies.
During a 60-day alumni engagement campaign, MSM was able to increase social engagement exponentially. Data collected via a Alumni Reconnect Facebook app was used to design targeted emails that pushed alumni giving to unprecedented levels. The single campaign resulted in $19,881 being donated in just four days.
While it’s possible your grads may gloss over your updates on your website or Facebook, it’s very likely that they’ll notice you in their email inbox — especially when your messages are optimally timed and perfectly targeted. An effective alumni email marketing strategy is a crucial component to keeping your constituents and graduates engaged.
About the Morehouse Alumni Association
From game watching parties to road trips, golf tournaments to supporting current admissions efforts, the Morehouse College National Alumni Association extending the Morehouse experience beyond the college years, bringing Morehouse graduates together for academic, social and service opportunities. Alumni Chapters are organized by geographic regions and provide alumni who have left the Atlanta area with opportunities to participate in the College’s growth. Website: http://www.morehouse.edu
MSM offers technology driven social media, marketing, website development and business analytics built specifically for higher education. As early adopters of all new technologies, we enjoy finding alumni marketing applications for emerging social and mobile platforms.
We know how to adapt to the rapidly changing social landscape — and how to lead our clients through successful transitions into new opportunities as they become available.
For more information about MSM’s full suite of technology driven marketing solutions, visit our agency website at http://getMSM.com