We’re headed to the 2014 Big Ten Alumni Relations & Development Conference July 16-18! We can’t wait to talk to this group of heavyweight universities about how to adapt their marketing strategies for the age of social and mobile marketing.
We’ll be part of a panel discussion and available for one-on-one chats, so if you’re headed to Wisconsin next week, send Danielle an email today and let’s preschedule a time to meet during the conference.
Over the past two years, there’s been a major shift in the way alumni engage with communications from their alma mater. During the conference session Mobile and Social Marketing Strategies to Connect Young and Lapsed Graduates, Danielle and Josh will join a panel discussion led by University of Illinois Alumni Association marketing staff. We’ll discuss Illinois’ transition to a significantly more effective — and measurable — marketing strategy, one that has grown the effectiveness of their social channels and tapped into the power of smartphones to boost email open and click through rates by more than 150%. We’ll show attendees exactly what we did to build a series of integrated Facebook campaigns supported by mobile-optimized email communications, and we’ll talk about the impact of the lift in engagement and activation of alumni that ensued.
If you can’t make it to the conference, you can still get in touch with Danielle today to learn tactics and strategies you can apply to membership and donor communications for your university.
Chief Strategy Officer CEO
Danielle Wilberg Joshua Moser
B1G Schools
- University of Illinois
- Indiana University
- University of Iowa
- University of Maryland
- University of Michigan
- Michigan State University
- University of Minnesota
- University of Nebraska-Lincoln
- Northwestern University
- Ohio State University
- Pennsylvania State University
- Purdue University
- Rutgers University
- University of Wisconsin-Madison