Alumni Marketing Blog

Our thoughts and perspectives on creative technology that drives alumni engagement

Major university AVP Danielle Wilberg joins the MSM team

The newest addition to the MSM team is Danielle Wilberg, who took her place as Chief Strategy Officer for MSM’s Activate Alumni brand in May 2014. With an impressive background in university advancement, Wilberg will lead MSM’s higher education sales sector.

Located in Rochester, Michigan, MSM ( is a leading digital marketing agency focused on helping clients in diverse industries including higher education, hospitality, retail, and professional sports. The MSM team creates and executes holistic marketing plans that harness the potential of the latest social platforms and communication technologies, building seamless user experiences that inspire engagement and next steps.

Previously, Wilberg was associate vice president of membership and marketing at the University of Illinois, where she focused on designing strategic campaigns to grow the alumni association and increase donations. Her leadership experience in higher education gives her deep insight into the best ways to boost both alumni engagement and fundraising for institutions large and small.

As she transitions to her role at MSM, Wilberg said, “I see this as an opportunity to expand my vision for higher education alumni engagement across many institutions, exceeding their long term goals.”

“Not only do I like to plan the next steps, I like to be a part of the process,” Wilberg said.

Want to learn more? Get in touch with Danielle today: 1.888.714.7814 or

Even when Wilberg is not on the clock, she looks for ways to bring others together by volunteering in her community. With unique key strategies in mind, she is excited to join the MSM team and help universities nationwide get serious about measuring return on investment.

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Activate Alumni by MSM
438 Main Street, Suite 201
Rochester, Michigan 48307

Phone: 888.714.7814


MSM – The Alumni Marketing Experts

MSM offers technology driven social media, marketing, website development and business analytics built specifically for higher education. As early adopters of all new technologies, we enjoy finding alumni marketing applications for emerging social and mobile platforms.

We know how to adapt to the rapidly changing social landscape — and how to lead our clients through successful transitions into new opportunities as they become available.

For more information about MSM’s full suite of technology driven marketing solutions, visit our agency website at